Without a doubt, free text comments are the richest and most helpful form of feedback. Sliding scales are useful in certain situations, but they’re very one-dimensional - they can’t give you advice on how to get better.
However, it’s time consuming to read through tens or hundreds or thousands of free text comments. And it’s even more time consuming to try and summarise these comments as being overall positive, negative or neither.
That’s where sentiment analysis comes in.
Sentiment analysis gives you the richness of open-ended responses AND the succinctness of a multi-choice response. The best of both worlds 🌏.
This gives you higher quality insights AND saves you time.